Titleist introduces the third generation of its AVX golf ball, improving upon short game spin and control, increasing driver distance, and providing even softer feel.

The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x models by offering the lowest flight, lowest spin and softest feel of the three premium offerings.

The new AVX reflects further advancements in the brands industry-leading multi-component technology with additional breakthrough results for golfers who prioritise distance and extremely soft feel in a urethane covered golf ball.

Flight, spin, and feel are three key performance attributes we evaluate during our green-to-tee fittings and golf ball selection. AVX provides a low flight, low spin, exceptionally soft feel alternative to Pro V1 and Pro V1x. With these three golf balls, plus Pro V1x Left Dash, every golfer that prioritises performance can find a precise fit for their game. With new AVX, we focused on what AVX golfers are asking for: improving upon the already incredible distance and feel that golfers love, while enhancing greenside spin. We achieved this by softening the urethane cover to achieve greater short game performance, while adding a new core formulation for speed, and new aerodynamics for flight stability and more distance.

• Frederick Waddell, director of golf ball product management

FEATURES:

• Longer Distance
• Increased Greenside Spin and Control
• Softer Feel
• Very Low Long Game and Iron Spin
• Large Core Formulation
• High Flex Casing Layer
• New, Soft Thin Cast Urethane Elastomer Cover System
• New, Unique Spherically-Tiled 348 Catenary Dimple Design

WARRANTY
1 Year Manufacturers Warranty